We all understand that in the online business, content is king! But this, of course, does not refer to popular content. Most people are familiar with generic or key phrases that usually consist of one or two keywords. But did you know that your website or blog can benefit significantly from long tail keywords?
What are Long Tail Keywords?
Long Tail Keywords was first introduced by Chris Anderson in his article published in Wired, which he subsequently discussed extensively in a book and on his blog. Long tail keywords are used to describe niche marketing and how it applies to the Internet.
I have also written about the long tail pro review here:
Traditionally, books, movies and consumer products are designed to create a “hit” or something that will become very popular. However, with the availability of the Internet, people can now look up and look not only traditional products but also the least popular. It is recognized that there is indeed a market and demand for dark current and unique products, especially because geography is no longer a problem with the availability of online shopping.
How Long Tail Keywords Apply to Search Engine Optimization?
If you have a company that relies gradually on people to find your website through search engines, like most online businesses, the use of such keywords provides a strategic approach. Instead of focusing on finding your website on top of the most popular search results, long tail keywords allow you to rank highly targeted specific niche markets.
If you think about it, this makes perfect sense.
For example, if you are offering car repairing services, instead of targeting the keyword “car repair”, which has thousands of competitors, you can work on the long tail, like “Dallas car repairing service”, which specifically targets to its market, that is, if you are offering your services in Dallas, Texas.
With these keywords, you enter a niche with less competition, but provides space for your website to rank and generate profits generated traffic. This approach can significantly benefit anyone with an online presence. Even bloggers have been known to use this as part of its strategy of content creation.
Advantages of long tail keywords
If the short-tailed keywords are something that a person will enter when they are just starting a search, long tail keywords are phrases that people use when they come closer to making a final decision. The increase in conversion rates helps offset the decline in Internet traffic.
Most companies do not use these keywords when they are creating their websites or when developing their AdWords campaigns. So an additional benefit to the long tail keywords is that your company will not have much competition. This serves you reach a higher search engine rank with less effort, lower CPC for the ad and increase the relevance of their campaigns, which can impact the quality.
When doing keyword research, search for specific long tail keywords, and be sure to focus your search based on your specific needs and what is relevant to your site. You are done. Remember, it’s not just about traffic generation, but the generation of relevant traffic in the hope of increasing conversions.